"In February 1977 I began work on a series of photographs which dealt with signaling devices found in the gay community. The images evolved out of my attempts to integrate the phenomena I observed in my neighborhood (Castro Street & Haight Ashbury) with my readings on structuralism.
The exhibition of these photographs and publication of Gay Semiotics have occurred at a time when gay people have been forced to both evaluate and defend their lifestyles. In the past year we have witnessed the Anita Bryant purge and continued legislative attempts to curtail human rights. We have also observed San Francisco’s incredible gay day parade of 1977 and a developing awareness on social, economic, and political levels. At this point I cannot begin to describe how these things have affected my work, except to say that I hope this book will be part of the new and growing consciousness.[…] "
Hal Fischer – November, 1977 – San Francisco, California